Ditech, the fresh infamous mortgage company, ditched new awful swoosh-mouse-cursor-Optima expression and you can upgraded in order to a clean sans-serif look

Ditech, the fresh infamous mortgage company, ditched new awful swoosh-mouse-cursor-Optima expression and you can upgraded in order to a clean sans-serif look

Weil Gotshal & Manges LLP was Ditech’s legal services, Houlihan Lokey try an investment banking obligations restructuring adviser and you can AlixPartners LLP ‘s the monetary agent on providers about the brand new monetary restructuring.

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And the new symbolization, crafted by L.A.-built Ground No, appear a different sort of campaign slogan, Everyone is smart. The paradox is I can not slightly figure out what new representation stands for. Or possibly I’m not their type of people.

Kirkland & Ellis LLP is legal counsel, when you are FTI Contacting is actually monetary adviser towards the lenders carrying a lot more than simply 75 percent of one’s businesses term fund

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The new pluses: new logo solidifies ditech while the a significant company; the colour design is a lot improved; and you may in lieu of a drastic changes in order to change it, they caught to help you a clean typeface.

New minuses: the cross bar of t appears to be devoid of significant strike. If it is really the only focus it should have more off a keen feeling – this won’t carry out far on mark. Another downfall is the inclusion of one’s tagline. As to why therefore short? I am a fan of small-type but sized alongside this new icon the tagline was disproportional. Overall the prospective try a step right up but actually memorable adequate having lasting power. Perhaps another redesign is found on just how in a few many years.

Grand improve, however, you will be correct John – not very splendid. Still, the good to pick a buddies progressing rather than backwards (I am conversing with you 5/step three bank)

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